Is your company’s mission statement on your website? Are you unsure what a mission statement can do for your online presence?
A mission statement gives customers a clear view of your company and its values.
You can create a mission statement by answering the following questions:
What are your products and services?
Who are your customers?
What is your market area?
What are your economic objectives?
What values are essential to your business?
What is your business selling?
Create a statement using the answers and limit it to one or two sentences. In your mission statement, highlight to whom you are selling, what you are selling, and your unique selling proposition. These sentences shape your mission statement and reflect your business’s purposes.
Target Audience
Define your ideal audience, and then decide how best to reach them. Your target audience includes customers who want your products or services and have the money to purchase them. The more you know about your ideal customer, the easier it is to sell to them and find other customers like them. Where do you find information about your customers? By using research techniques on your customer’s demographics.
Demographics
Demographics are statistical data relating to a population and particular groups within an area. You can create a demographic profile when you describe the personal characteristics of the members of your target audience. Use this profile to refine your Internet marketing strategy.
Demographic data includes population sizes, gender, age, location, housing, mobility, income, occupation, education, marital status, race, ethnicity, and more. Demographic profiles are valuable if they include psychographic data. This category consists of the members’ values, behaviors, and lifestyles. Psychographic characteristics can help craft advertising that focuses on the benefits that product attributes provide to the buyer.
A website that provides demographics is ZipWho.com. This website allows you to enter any U.S. ZIP code and includes demographic information about the population, including median income, average household size, marital status, race, and much more.
Demographic Data
Does your business sell to individuals (consumers)? If so, you can create a description of your customer (demographic profile) by answering the following questions.
- What is their average age?
- What gender?
- What is their marital and family situation?
- What is their average annual income?
- What is their income potential over the next few years?
- What is their average net worth?
- If they are employed, in what position? What is their title?
- When are they available—day or night?
You can also ask your customers for more information using questionnaires, event registration forms, customer response cards, and similar methods.
If you are planning a new business plan, make an educated guess and do market research to determine the characteristics of individuals interested in your products or services. Finally, remember to create a mission statement that is two sentences or less.
Here are a few examples of mission statements to guide you through this process.
Southwest Airlines
“Dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.”
Nike
“To bring inspiration and innovation to every athlete in the world.”
Microsoft
“Our mission is to empower every person and every organization on the planet to achieve more.”
Amazon
“We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience.”
Barber Tech Media LLC“Our mission is to provide excellent customer service and create a professional online presence for your business that improves traffic to your website by using the latest technology.”
If you want more information on creating a mission statement for your business, please don’t hesitate to contact a team member at Barber Tech Media. We are happy to assist.