If visitors can’t figure out how to navigate your website, they will leave the site. Most websites put the navigation menu horizontally at the top of each page. If your menu is somewhere else, it might confuse your visitors, and they will leave the site. The competition for customers is fierce, and they are in a hurry. Users have no reason to put up with unwieldy website navigation. All they need to do is leave your site and find what they need somewhere else.
It shouldn’t be difficult for visitors to find what they’re looking for on your site. Put yourself in the customer’s shoes. Why is your customer visiting the site? How can they accomplish the task? Maybe they want to purchase a product, get more information, or see what your company offers.
Keep the navigation design simple and use clear headings; preferably, each page listed on the menu consists of one word. Stick with a simple format. The fewer options on the main menu, the better, or it will be too hard for people to locate what they need.
If you have several options on your website, such as an eCommerce shop, you can add a search bar to simplify the navigation process without using a complicated menu. Software companies put their features in a “features” tab rather than have an individual tab for each menu item.